The Group Fitness Pay Problem
Group fitness instructors earn $20–$28 per class while studios charge $42–$46. SoulCycle NYC averages $53,766/year. Here's what every format actually pays in 2026.
The Community Economy: Is Hyrox Building a Better Business for Coaches or Just a Better Brand?
Hyrox has 650,000 athletes and a trainer cert that auto-renews annually. Is community training building better coach businesses, or just better brands? Superset investigates.
Independent Personal Trainer NYC: Rates, Spaces and the Benchmark
NYC independent trainers earn $80–$150/session, but most are pricing blind. Here's what spaces cost, what neighborhoods pay, and how Eightsets changes the math.
The Data Gap: AI Coaches Now Know More About Your Clients Than You Do
Google just launched an AI coach that reads medical records and gym equipment. Here's what the data gap means for human coaches, and 5 strategies to address it.
Luxury Residential Fitness: The Coach Pay Gap Nobody Talks About
NYC luxury buildings now rival boutique studios. LIVunLtd pays $70/hr. Elite Amenity $55–$75/hr. But coaches are contractors with no benchmark and no benefits.
The Corporate Fitness Pay Gap: Who's Really Keeping the Money?
The corporate wellness market hits $70B this year. The coaches inside it earn below the national average. The vendor layer in between is the reason nobody's talking about.
The Certification Business: Who's Really Getting Paid?
The certification industry built a subscription model on top of a mandatory credential. Coaches pay to get in, then pay to stay in, every two years, forever.
NYC Boutique Fitness and the Millionaire Tax: What Coaches Need to Know
NYC's millionaire tax debate is loud. But what does it mean for personal trainer income and boutique fitness coach pay?
Will AI Replace Personal Trainers? The Land Grab Nobody's Talking About
OpenAI, Microsoft, Peloton and Perplexity all launched AI personal trainers in 6 months. Will AI replace fitness coaches? Here's the real story.
The Industry Is Booming. So Why Aren't Coaches?
Gym memberships hit 81 million in 2025. Fitness industry revenue is up. So why is personal trainer pay still a black box?