Research
Luxury Residential Fitness: The Coach Pay Gap Nobody Talks About
NYC luxury buildings now rival boutique studios. LIVunLtd pays $70/hr. Elite Amenity $55–$75/hr. But coaches are contractors with no benchmark and no benefits.
Alex Reyes
Ten years working in fitness before editorial, including studio operations, regional management, and workforce consulting.
Research
The Certification Business: Who's Really Getting Paid?
The certification industry built a subscription model on top of a mandatory credential. Coaches pay to get in, then pay to stay in, every two years, forever.
Research
NYC Boutique Fitness and the Millionaire Tax: What Coaches Need to Know
NYC's millionaire tax debate is loud. But what does it mean for personal trainer income and boutique fitness coach pay?
Research
Will AI Replace Personal Trainers? The Land Grab Nobody's Talking About
OpenAI, Microsoft, Peloton and Perplexity all launched AI personal trainers in 6 months. Will AI replace fitness coaches? Here's the real story.
Research
The Industry Is Booming. So Why Aren't Coaches?
Gym memberships hit 81 million in 2025. Fitness industry revenue is up. So why is personal trainer pay still a black box?