Industry
Hyrox has 650,000 athletes and a trainer cert that auto-renews annually. Is community training building better coach businesses, or just better brands? Superset investigates.
Industry
NYC independent trainers earn $80–$150/session, but most are pricing blind. Here's what spaces cost, what neighborhoods pay, and how Eightsets changes the math.
Industry
Google just launched an AI coach that reads medical records and gym equipment. Here's what the data gap means for human coaches, and 5 strategies to address it.
Research
The corporate wellness market hits $70B this year. The coaches inside it earn below the national average. The vendor layer in between is the reason nobody's talking about.
